Hello Kitty case study Essay Essay Example

Hello Kitty case study Essay Essay Example Hello Kitty case study Essay Paper Hello Kitty case study Essay Paper 1. 0Introduction Hello pool is a cartoon character of a little white cat that looks sort. Sweet and cute. with a button nose. two black dot-eyes. six beards and a thread in her hair. Hello pool has no oral cavity and this represents a major beginning of emotional association for purchasers and purchasers can set many different feelings to the small cat. Owners and their cat can be happy. sad and cheerful or any other feelings that user wants to experience. Hello Kitty was foremost introduced in Japan in 1974 and is a section of Nipponese popular civilization and hullo pool is a Nipponese dock cat besides knows as kitty white. Presently hello pool is 40 old ages of age ; hello kitty hallmark is deserving over 5 billion yearly worldwide. 2. 0What the entreaty of Hello Kitty? What needs does it carry through? Hello Kitty entreaty is success in Japan to the prevalence of the Kawaii civilization in the state. The Japanese. irrespective of their age. were known to hold a passion for ‘cute’ objects. ‘Kawaii’ itself average cute. Hello Kitty non merely popular among childs but for grownup excessively. They describe as ‘kidult’ . the combination of ‘kid’ and ‘adult’ . It attracts user who love pink and cat. For case. it was considered normal for adult adult females in Japan to be seen with nomadic phone instances that were adorned with sketch characters. or for Bankss to publish cheque books with images of sketchs. The postal section issued casts having popular sketch characters. Even the Nipponese authorities used Hello Kitty as touristry run in Hong Kong and China. Hello Kitty is carry throughing the demand of belonging and love. She has become a friend and has its ain societal fans. Peoples will experience happy when they buy it for their ego or have it as a gift. The visual aspect and cuteness brand people happy when they see it. It becomes collectible points and fans become happy when they can roll up all the assorted expressions of Hello Kitty. 3. 0What brand Hello Kitty distinctive in its early old ages from other dolls. and what made non-distinctive in ulterior old ages as its gross revenues declined? In its early old ages. Hello Kitty is the most attractive because that clip at that place no other animate that is cunning and stand for a miss. Hello Kitty so go viral that attract people from any ages. It non merely the symbol of prettiness but besides as a friend. Hello Kitty for a small miss she become a friend. for teenager particular friend and tendency and adult females besides is attracted as the symbol of feminine. Hello Kitty enters all age groups and market. The ‘kawaii’ thing that make it really attractive comparison to other dolls. Even though Hello Kitty was still among the top-selling trade names in Japan. the avenues for future growing seemed limited. The increased popularity of other animate like Pokemon among female consumers make the attractive force of Hello Kitty’s was at hazard in Japan. Sanrio may hold succeeded in resuscitating the trade name in the 1990s by shifting Hello Kitty to do her appealing to a larger figure of people. However. the company could non draw off the same fast one a 2nd clip. There were several grounds for this. Hello Kitty had already been placed on a broad scope of points and there were few new points left. Furthermore. Technology alterations factor may take to it declined. Abundance electronic and gadget that is more attractive to kids and adolescent. All the appliance come with sound and voice that is more attractive to be ticker. Hello Kitty is created without oral cavity. so it a spot hard to make a telecasting life likes others. It seems eldritch if Hello Kitty has a voice because she doesn’t have mouth. 4. 0How have the demands of kids change over the old ages in term of what they look for in a doll? Today engineering alteration quickly with many appliance and advanced engineering in market. As a user it affects us when we can’t catch up with the alterations. We may go forth behind from other. This changes non merely consequence grownup but kids excessively. When playthings are now utilizing advanced engineering to show the energizer creativeness and to come in the market. The impact of this. kids more attract to calculate that are look more existent. Children today non merely looking for playthings that are attractive but come with voice and have their ain hallmark. Example like Upin Ipin. the telecasting series with in their in writing engineering. latest is Frozen life. Elsa is the popular one from the film. It becomes viral among kids. The films itself really interesting come with good graphic. plot line. vocal and merchandises. It’s a complete bundle that attract kids today. they memories the vocal. It’s wholly different with Hello Kitty that has no oral cavity and can’t talk. Hello Kitty has the sentimental value that non everyone can understand it. Children now want something that more related to existent life. existent look. The engineerings today have impact on kids pick. Decision There many rival that come with more advanced engineering that are more attractive non merely for kids but for grownup excessively. Hello Kitty is now left behind even there so many publicity and contract with large company. Hello Kitty has lost it reflect but non for the fans. The loyal fans are from childs from past twelvemonth that are adult today. Kitty fails to pull younger childs in this twenty-first century. Kids may wish the pool but still can’t be the loyal fans of pool. Hello Kitty should be able to get by with engineering alterations to pull immature child today. Hello Kitty must alter to something that is catchier suited with childs this twenty-first century.